The work

The work

Seven projects, ordered by what I'd most want to talk about. Most are open. A couple I'd rather walk you through.

Seven projects, ordered by what I'd most want to talk about. Most are open. A couple I'd rather walk you through.

Empowering guides to manage participants at scale

Guides supporting chronic kidney disease patients had to run individual programs, message in real time, and decide where their attention was most needed across a caseload. I led design on a dashboard with AI-driven Next Best Action, built to scale across tenants.

Autonomy without fragmentation

A pod structure buys you autonomy and quietly costs you cohesion. Most managers fix that by clawing autonomy back. I built the connective tissue instead — department goals, shared workflows, per-designer growth plans, and a room for the team to actually be in together.

Governing a design system people actually use

Heart & Soul 5.0 had components. What it didn't have was governance — no single intake path, no lifecycle, no shared definition of done. I co-founded the Design System Task Force, built the charter and publish protocol, and connected the library to the codebase through Code Connect.

Four donor experiences, four different problems

Zakat was fragmented — you could calculate what you owed and then had nowhere to go with it. Qurbani was built around the transaction rather than how people actually choose one. Checkout could only handle one cause at a time. And Deeds didn't exist at all: donors gave across a whole year and had no way to see it back.

Helping patients understand their health data — and act on it

Alyka let people see their medical data. Seeing it and knowing what to do next aren't the same thing. With no prior research or documentation to inherit, I reverse-engineered the dev build screen by screen and rebuilt the experience around goal-setting and behavioural activation.

Making a design team AI-fluent

The tools existed. Consistent adoption didn't. I ran the workshops, built the agents, wrote the framework, and took the team's AI adoption story company-wide — as a member of the AI Task Force and as the person accountable for whether any of it stuck.

One place for licenses, CMEs, and learning — instead of ten

Nurses, doctors, and therapists were tracking regulatory renewals across subscription sites, hospital admin offices, and conference paperwork. Falling behind isn't an inconvenience — it affects their ability to practice. I led design on a unified tracker and learning experience across native and web.

Notion CRM System

Designed a custom Notion CRM for tracking relationships, outreach, project pipelines, and follow-ups in one lightweight workspace. The system turns scattered notes into a clear operating hub with reusable views, status flows, and simple rituals for keeping client work moving.

Laptop showing a workspace dashboard

Notion CRM System

Designed a custom Notion CRM for tracking relationships, outreach, project pipelines, and follow-ups in one lightweight workspace. The system turns scattered notes into a clear operating hub with reusable views, status flows, and simple rituals for keeping client work moving.

Laptop showing a workspace dashboard

Let’s Set Up a Coffee Chat

© 2026 Rabia Ahmed. All rights reserved.

Let’s Set Up a Coffee Chat

© 2026 Rabia Ahmed. All rights reserved.

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